About Amanda


  • I’m Amanda Lambert — Founder and CEO of Strong Minds, creator of The Empire Within, mom, entrepreneur, and someone who rebuilt her life from the inside out.

I built Strong Minds in 2017 from the ground up with one core belief: that movement is essential for our mental health. I saw firsthand how physical activity, mindset work, and community connection could transform not just bodies — but lives. What started small grew into a thriving community space rooted in healing, strength, and purpose. At the heart of everything I do is this truth: movement is medicine.

My work bridges mindset and movement — because true transformation happens when we strengthen both the mind and the body.

But The Empire Within?

That’s personal.

After navigating postpartum depression, profound grief, separation, entrepreneurship, and recovery from a nearly 20-year battle with an eating disorder, I realized something powerful:

You don’t build an empire by accident.

You build it by doing the inner work.

The Empire Within exists for people who are ready to pour back into themselves — the CEOs, the parents, the dreamers, the leaders, and those rebuilding after loss, trauma, or burnout.


This brand is about grit.

It’s about healing without losing ambition.

It’s about caring for your body while honoring where you are.

It’s about building wealth, wellness, confidence, and self-trust at the same time.


I believe mindset is powerful.

I believe movement is medicine.

I believe your past does not disqualify you from power.


You already have an empire within you.

Let me help you build it.

Welcome to The Empire Within.